Every business, even small and home businesses need a good website. These days, with new technology such as WordPress and other content management systems, a website is cost effective and easy to create. There is no excuse for not having a good home business website.
Here are 3 prime reasons you need a great website:
Access a much wider market than your home business normally could
A good website is working for you 24 hours a day, 7 days a week and transactions can take place round the clock with visitors from around the world. This would be impossible from a physical location. In many cases, many home businesses are now entirely online operations because of these benefits.
A website is also a great way to provide all the information potential customers need about your products and services removing the need for written correspondence in the form of letters or emails, or other forms of contact. It is convenient for customers as well when they can easily make decisions based on all the material you provide them online.
Mobile is also changing the way people do business as people today often use their smartphones and tablets to search the internet while on the go. So make sure your website is mobile ready.
A home business website is an inexpensive, but effective marketing tool
A small home business can have a website that is just as professional and powerful as a large company. It puts you on an even footing. A good website adds credibility to your business. Even though your business may be small, the quality and appeal of your website can win you customers because of the increased confidence they have in you.
As I have already said, today’s technology means that a website does not have to be cost prohibitive. There are many tools that enable savvy people to do it themself. But even if you don’t want to do that, but you cannot afford a local developer, consider outsourcing through sites such as Elance or ODesk where you will find freelancers that are very inexpensive.
A website advertises your business to anyone using the internet at any time. Using SEO (Search Engine Optimization) helps people find you in the search engines searching for products and services that you offer. You can even advertise on the internet using Google Adwords and similar services and this can often be significantly cheaper than other forms of advertising. The good thing is that you generally only pay when someone clicks on your ad so unlike print, radio, TV and other forms of advertising, you are paying for results.
A home business website can improve interaction with your customers
An effective website gives you the ability to communicate with customers and prospects. You can have email contact details on your site but even better still, you can have a ‘chat’ plugin on your site so you can interact with potential customers while they are there on your site. This is a great opportunity to make the sale while your prospects are hot, and lead them to the information they are seeking to make a decision.
Some areas where this can be effective include:
- Customer support
- Analyzing visitor behaviour
- Conducting visitor surveys
- Standardizing sales and support messages
- Improving customer relations
A good website gives you opportunities to brand your business and market it cost effectively, as well as increased opportunities to grow your sales and communicate with customers. A good website is an essential tool for every home business.